TORONTO — McDonald’s Canada is revamping its McCafé Mobile Rewards program. Featuring a new name, McDonald’s Rewards will be available on the McDonald’s app and has been expanded to allow Canadians to collect and earn rewards on not just hot McCafé beverages, but also the brand’s fries.
“Adding our world-famous fries to McDonald’s Rewards is a natural, given our history of innovation and the love Canadians have for our fries,” says Lara Skripitsky, VP and Chief Technology Officer, McDonald’s Canada. “Now our guests can earn even more rewards on the food they love through our easy-to-use mobile app.”
As with the current program, McDonald’s Rewards provides a reward after seven qualifying purchases. The purchase can be any size hot beverage (excluding espresso) and, now, any size fries — including those purchased as part of a meal. Through the new program, guests can also continue to earn rewards through all of the same order points, including front counter, drive thru, kiosk and mobile ordering on the McDonald’s app.