TORONTO — McDonald’s has announced that 100 per cent of the fish used to make its Filet-O-Fish sandwich is now certified by the Marine Stewardship Council (MSC) as sustainable.
“Partnering with the Marine Stewardship Council is a critical part of our sustainability and environmental stewardship journey and its eco-label is a way for us to engage and involve our customers in this important issue,” said Sherry MacLauchlan, director of Government Relations and Sustainability for McDonald’s Canada. “We’re committed to offering our customers quality, sustainably sourced menu choices and to looking at ways to incorporate positive environmental practices throughout our supply chain.”
The MSC logo can only be used after rigorous, independent third-party verification. It is a global certification and eco-labelling program for sustainable wild-caught seafood.
McDonald’s Canada is one of the largest purchasers of the fish in the Canadian foodservice industry.