TORONTO — McDonald’s Canada is re-affirming its commitment to the planet, food quality and communities through various future initiatives.
McDonald’s Canada will continue to support families and aims to donate more than $70 million to the Ronald McDonald House Charities (RMHC) over the next five years. This will help nearly double the number of bedrooms for families across Canada over the next 10 years. Additionally, the company intends on providing roughly one million meals every year to Canadians in need. The company is also continuing its commitment to support communities in times of crisis through its partnership with the Canadian Red Cross and other local community efforts supported by its independent franchisees.
In terms of food quality and sourcing, McDonald’s Canada will source its eggs, potatoes, dairy and beef from nearly 50,000 Canadian farms; support regenerative agricultural practices in Canada, along with the company’s partners and suppliers; source sustainable beef from farms and ranches certified to Canadian Roundtable for Sustainable Beef (CRSB) standards; and continue to support future generations of Canadian farmers, such as the Cattlemen’s Young Leaders Mentorship program.
Lastly, McDonald’s Canada is working towards a global pledge to achieve net-zero greenhouse gas emissions by 2050. It has also committed to McDonald’s global goal to source 100 per cent of primary guest packaging from renewable, recycled or certified sources by the end of 2025. With regard to Happy Meal Toys, McDonald’s is looking to reduce the virgin fossil fuel-based plastics used in its toys.
To further share its commitments and ambitions, McDonald’s is launching a new campaign called Love what’s next, supported by TV, OLV, digital, Spotify, e-mail, website and social.
“We are proud to serve our guests great-tasting, quality food, and we’ve always felt that our role in Canada goes beyond serving burgers to feeding and fostering our local communities,” says Michèle Boudria, president and CEO, McDonald’s Canada. “We want Canadians to know we remain absolutely committed to living our purpose, every single day, so they can feel good about enjoying the McDonald’s they love for years to come. We’re sharing our commitments to take positive action on the things that matter to all of us — and what we’re doing to get there.”
“As our communities grow and change, so do their priorities. Our guests want to know they can trust us to act responsibly,” says Gemma Pryor, senior director, McDonald’s Canada Impact Team, which helps co-ordinate these changes across the organization. “We’re making sure our choices, actions and values as a business show Canadians that what’s important to them is also important to us.”