TORONTO — McDonald’s Canada is shaking up the way it cooks and serves its classic beef burgers at participating restaurants across the country.
McDonald’s is enhancing its burger experience through a number of small changes to how burgers are cooked and served, starting with cooking its 100-per-cent Canadian-beef patties in smaller batches. Additionally, several aspects of the ingredients and process are getting a makeover, including improved produce storage and warmer buns.
“We’re making a number of small changes to our burgers that add up to one big taste difference for our guests,” says Nicola Pitman, director of Menu Innovation and Management, McDonald’s Canada. “These improvements will not only result in hotter, juicier and tastier burgers that are cooked to perfection, but also showcase our ongoing commitment to ensuring Canadians get the best burger every time they visit McDonald’s.”
This move not only marks the next evolution of the McDonald’s beef journey, but also builds on the organization’s strong foundation around menu transparency, dedication to using sustainably sourced Canadian beef and commitment to serving great-tasting burgers made with quality ingredients.
From August 13 to 19, McDonald’s is offering a $3 Big Mac at restaurants nationally, to encourage Canadians to taste the difference in this remastered classic beef burger.