OTTAWA — McDonald’s Restaurants of Canada Limited will feature Dairy Farmers of Canada’s (DFC) famous Blue-Cow logo — which identifies products made with 100-per-cent real Canadian milk — in its popular $1-cones, $2-sundaes promotion this summer.
“McDonald’s Canada’s adoption of the Blue-Cow logo speaks volumes about their confidence in Canadian dairy farmers and the stringent standards they uphold every single day in producing high-quality milk,” says Pierre Lampron, president, Dairy Farmers of Canada.
“The inclusion of the Blue-Cow logo in our summer soft-serve-campaign advertisement is important, as we want Canadians to know we’re sourcing and supporting Canadian dairy that’s part of the classic McDonald’s soft serve they know and love,” says Jean-Guillaume Bertola, director, Brand Strategy, McDonald’s Canada. “This relationship with Dairy Farmers of Canada is one of the many ways we’re showcasing our commitment to our Canadian-based suppliers and farmers and providing quality ingredients to our guests coast-to-coast.”
Nearly 500 licensees and more than 8,000 products now feature the Blue-Cow logo, which has been recognized as one of the top-three most influential logos in Canada, according to Cohesion Strategies. The logo is underpinned by proAction, the industry’s robust quality-assurance program, under which Canadian farmers demonstrate high standards in areas such as food safety, sustainability and animal care.
“Canadians want to know what’s in the foods they consume and where they come from, and the Blue Cow provides that clarity,” adds Lampron. “It’s emblematic of the industry’s commitment to excellence in producing the high-quality Canadian milk ingredients used in the dairy products consumers enjoy.”