McDonald’s Introduces Sustainably Caught Fish & Chips Meal to Canadian Menu

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TORONTO — McDonalds Canada is offering a new Fish & Chips Meal for a limited time in Canada, thanks to a successful pilot last summer, which saw the company sell 86,500 meals in three weeks in Atlantic Canada.

“After introducing Fish & Chips in the Atlantic provinces last year, we’re excited to expand the meal to the rest of Canada this spring,” says Rob Dick, Supply-Chain officer at McDonald’s Canada.

To honour McDonald’s ongoing commitment to ensuring continued resources and sustainability for future generations, all Fish & Chips meals are made with 100-per-cent wild-caught and Marine Stewardship Council (MSC)-certified haddock.

The fish is supplied by High Liner Foods, which has been assessed by MSC for potential impacts to wild-fish populations and their ecosystems and certified as a sustainable fishery.

“We’re proud to provide quality seafood that’s been sourced and produced sustainably,” says Paul Snow, executive vice-president and Chief Supply-Chain Officer at High Liner Foods. “As one of the largest seafood companies in North America, we have a responsibility to take the lead in addressing seafood issues.”

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