McDonald’s Selects Ontario As Launching Pad for New Plant-Based Burger

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TORONTO — McDonald’s will be introducing a plant-based burger to 28 of its southwestern Ontario locations this fall, in an effort to gauge the item’s popularity before launching it globally. 

The Plant. Lettuce. Tomato, or “P.L.T” is McDonald’s first plant-based protein patty and its responseto the growing demand for more vegan/vegetarian-friendly menu options. The burger features a Beyond Meat patty, blended with McDonald’s traditional seasonings.  

Residents of southwestern Ontario can expect to get their hands on the product as early as September 30. The test will run for 12 weeks and wrap up around the New Year. Jeff Anderson, a chef at McDonald’s Canada, is fervently awaiting the experiment’s results.

“We’re eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants,” Anderson said. 

The P.L.T will cost $6.49 plus applicable taxes and will be served exclusively at locations in London, Sarnia, Strathroy, St. Thomas, Woodstock, Exeter, Aylmer, Ingersoll and Tillsonburg. 

A full list of locations can be found at mcdonalds.ca/plt

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