McDonald’s to Slim Down Menu

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OAK BROOK, Ill. — Big changes are underway at McDonald’s Corp. where the menu is being slimmed down in the U.S. to improve efficiency and customer satisfaction.

“We must and will win with our food,” Mike Andres, president, McDonald’s U.S. said in an investor briefing Wednesday. At least eight items will be cut from the Oak Brook, Ill.-based company’s menu next year in an effort to speed service. The company heads are also discussing overall improvement of food quality, ingredients and the launch of a new “Create-Your-Taste” platform. “We need to think about our ingredient labels being much smaller,” with recipes consisting of ingredients people would find in their pantries, Andres said.

The briefing comes days after McDonald’s reported its same-store sales in the U.S. have fallen 2.3 per cent this year.

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