TORONTO — McDonald’s has announced it will be opening additional McCafé locations this year. The two new locations will be owned and operated by local McDonald’s franchisees and will occupy street-front retail space in Toronto, marking a strategic evolution in location and format since the initial launch of the cafés in late 2015.
The response to the current McCafé locations has been tremendously positive — in the past year, the two locations at Union Station and Exchange Tower are enjoying more guests through the doors and increasing sales.
“The McCafé locations are a winning offering with our guests,” says John Betts, president and CEO of McDonald’s Canada. “That’s why I am thrilled we’re doubling the number of them this year with plans to build even more down the road.”
The McCafé locations feature a unique menu and smaller footprints than traditional McDonald’s restaurants, allowing the brand to expand into high-density urban locations. While the brand continues to grow market share in Canada, establishing McCafé as a café destination is part of the company’s ongoing strategy to build on its reputation as a leading coffee brand and marks the next step of the McCafé brand evolution.
“I’ve been a McDonald’s franchisee for more than 28 years and it’s been amazing to see the growth and evolution of McCafé alongside our guests,” says Andre Hu-A-Kam, McDonald’s Toronto franchisee.
The new McCafé site will be located at 253 College St. in Toronto and is expected to open this summer. Another location at Yonge and Gerrard streets will also open by the end of 2018.