OAK BROOK, Ill. — McDonald’s Corp., in partnership with Kraft Foods Group, is reportedly launching its McCafé ground, whole-bean and single-cup coffee in select stores nationwide.
“We think this will increase the awareness of the McCafé brand beyond its current in-restaurant strength, and that will encourage more people to try it. It allows us to tap into that very large base of coffee drinkers who now make their coffee at home,” Greg Watson, SVP, McDonald’s U.S. Menu Innovation told BurgerBusiness.com. “[Kraft has] been a wonderful partner in this process. They bring deep coffee expertise and a great distribution network and manufacturing capabilities.”
Last October McDonald’s trademarked its McCafé name for ground and whole-bean coffee and began testing in Canadian markets in November 2012. The packaged 12-oz. bags of McCafé are expected to roll out in grocery stores nationwide in 2015.
