LOS ANGELES — McDonald’s has been testing its custom-made M Channel at a few outlets in California during the last two years and is ready to slowly roll out the service across the entire state, reports the Associated Press (AP).
The M channel will air exclusive content, such as news, entertainment and sportscasts localized for cities and neighbourhoods. It will also provide opportunities for record companies and other advertisers.
“If you see a piece of content that connects with you immediately, we’sve provided you a value,” Lee Edmondson, who has been developing the project for the last eight years, was quoted as saying by AP. “If we can do it consistently, we become a trusted source of information … and a great way for content providers to engage consumers.”
McDonald’s has already partnered with content providers, including Interscope Records, producer Mark Burnett, ReelzChannel and broadcast stations.
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