TORONTO — McDonald’s Canada announced the debut of its newest burger, the Grand Big Mac. For the unveil, McDonald’s is using an ASMR (autonomous sensory meridian response) Youtube campaign to allow guests to not only see the newest menu item, but hear it as well.
The Grand Big Mac, the slightly bigger version of its older brother the Big Mac, is made with bigger all-Canadian beef patties and has more of the signature sauce.
“McDonald’s puts quality and taste at the forefront of everything we do, and we are continually innovating our food offerings for our guests,” says Rebecca Smart, director, National Marketing, McDonald’s Canada. “We know Canadians love the classic combination of ingredients and signature taste of the Big Mac. The Grand Big Mac gives guests even more of what they love, with two larger 100-per-cent Canadian beef patties, more special sauce and more of the same Big-Mac toppings fans love.”
Customers can order the new burger for a limited time in-restaurant, through the McDonald’s app or through a third-party delivery service.
