OAK BROOK, Ill. — McDonald’s USA has announced it will become the first national restaurant chain to join with the Marine Stewardship Council (MSC) to offer certified-sustainable fish.
“McDonald’s collaboration with the Marine Stewardship Council is a critical part of our company’s journey to advance positive environmental and economic practices in our supply chain,” said Dan Gorsky, SVP of the U.S. supply chain and sustainability.
“We’re extremely proud of the fact that this decision ensures our customers will continue to enjoy the same great taste and high quality of our fish with the additional assurance that the fish they are buying can be traced back to a fishery that meets MSC’s strict sustainability standard.”
MSC certification indicates that more than 14,000 McDonald’s restaurants across the U.S. have met the MSC Chain of Custody standard for traceability. Under the MSC-certification program, fish suppliers are assessed by independent scientists against three core principles: the health of the fish stock, the impact of the fishery on the ecosystem and the management system that oversees the fishery.
The chain is one of the largest single buyers of fish in the U.S., and the company hopes to assure growing seafood demands are balanced with MSC’s responsible sourcing practices to maintain the health and sustainability of fish stocks for the future.
In 2011, McDonald’s introduced the same MSC-certification standard at its European restaurants.