According to a company release, the position was designed to encompass marketing, menu innovation, consumer insights and other global brand assets. Easterbrook will also provide strategic leadership on corporate social responsibility and restaurant architecture.
“McDonald’s is among the most recognized brands in the world, and that’s an honour we embrace every day,” says Easterbrook. “Given our outstanding global performance, we have a tremendous opportunity to go even further in showing our customers what makes us unique as the leader in our industry.”
Easterbrook will report to president and chief operating officer, Don Thompson, effective Sept. 1.