TORONTO — Plant-based brand Meatless Farm has partnered with Canada’s leading foodservice distributors to bring a new meat-free product to Canada.
In addition to the existing product line of meat-free burgers, the company has introduced new plant-based breakfast-sausage patties for the Canadian market. Both the burger and the breakfast-sausage patty are available in a 36-pack case and will be introduced across the country through the company’s Fresh Pro Sales broker team as foodservice distributors look to expand their product offerings.
Meatless Farm’s internal team of chefs and food scientists developed recipes that provide the market with the highest-quality taste and texture in plant-based meat alternatives. The new recipe — a next-generation soy-free, completely pea-based mix — more closely resembles the taste and texture of red meat, making it easier to swap meat for a plant-based alternative. Meatless Farm’s new recipe also improves product quality and ensures products are free from major allergens.
“A plant-based revolution is taking place across the globe and Canada is no different. We’ve loved seeing Canadians’ excitement for the taste and texture of our products since launching last year,” says Darcy Peters, vice-president of Sales, Meatless Farm Canada. “Expanding our product line to include breakfast items was critical to meet the demand of our Canadian audience.”