VANCOUVER — A&W Food Services of Canada Inc. has chosen MediaValet — a provider of cloud-based digital asset management (DAM) software — to manage its extensive library of marketing assets, maintain brand consistency and allow all 863 of the QSR’s franchise locations easy access to the library.
A&W’s extensive growth across Canada has made it a challenging process to ensure all franchisees are consistently using the latest approved versions of marketing collateral and brand assets. Earlier this year, the company began working with its existing advertising agency, Rethink Communications, to find a solution to its growing DAM needs.
“Over the years, we have created so much great content with A&W. Our archive is extensive and daunting,” says Chelsea Stoelting, group account director at Rethink Canada. “We looked at a variety of different systems to address A&W’s DAM challenges and selected MediaValet because of its cutting-edge technology platform and security, glowing customer references,and the MediaValet team itself. In all aspects, we feel MediaValet will be the best DAM partner for both A&W and Rethink.”
A&W plans to use MediaValet as a central media library for its marketing collateral and brand assets, eventually centralizing corporate media assets from all departments into MediaValet. This initiative ensures that all systems and stakeholders have quick and easy access to the most current approved assets at all times.
“Thanks to MediaValet, we’re now able to effectively manage and protect our high-value media assets across our entire organization and franchise ecosystem,” says Tom Newitt, senior director of Marketing, A&W Food Services of Canada Inc.