Menchie’s Arrives in Toronto


ENCINO, Calif.  — Torontonians hungry for Menchie’s famous frozen yogurt will not have to wait much longer. The American chain, which puts the customer in the driver’s seat, is set to open its first Toronto unit Nov. 6 at 511 Bloor St. in the Annex neighbourhood.

“Menchie’s upbeat crowds bring new energy that rejuvenates retail centers, boosts foot traffic, and helps increase revenue for adjacent businesses all across the United States,” Amit Kleinberger, CEO of Menchie’s Group, Inc., said earlier this year, when the brand’s first Canadian location opened in Vaughan, Ont. “We plan to bring that same energy to communities all across Canada.”

Michael and David Shneer, operators of Yogurtworld Corporation, are the master franchisors of Menchie’s in Canada. The partners first sampled the yogurt last year in Los Angeles and were struck by the long line-ups and interactive approach. They were intrigued customers pay by weight for the yogurt — which comes in 100 flavours, with a choice of 40 toppings. In Canada, the cost is .49 cents per ounce.

Every Canadian location will serve a daily rotating selection of 18 flavours of the famed frozen treat, which Menchie’s staff make with real milk instead of powder bases.

Photo courtesy of Menchie’s Group Inc.

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