Menchie’s, an Encino, Calif.-based frozen yogurt chain, has officially signed its first franchise agreement in Canada. The Canadian store, which will be located in Vaughan, Ont., marks Menchie’s first expansion into an international market — Menchie’s currently has locations in more than 11 U.S. states.
Kleinberger says the company is planning further expansion into the Canadian market, with the development of 10 new locations in 2010 and more than 100 new units in the next four years. Menchie’s also intends to open units in Japan, China and Australia this year.
Unlike other frozen yogurt chains, which have set sizes and prices and charge for additional toppings, Menchie’s self-serve model allows customers to create exactly what they want. They can choose from more than 100 rotating yogurt flavours, from cake batter and pomegranate tart to chocolate and vanilla, and add more than 60 rotating toppings, including fresh fruits, granolas, nuts, an assortment of candy and hot sauces. After the desired portion is achieved, the yogurt is weighed and paid for by the ounce.
“Menchie’s upbeat crowds bring new energy that rejuvenates retail centers, boosts foot traffic, and helps increase revenue for adjacent businesses all across the United States,” Kleinberger added. “We plan to bring that same energy to communities all across Canada.”
Menchie’s states that it is seeking landlords looking to add a complementary concept that increases positive customer traffic to any high-end retail environment. The company is also looking for passionate entrepreneurs to partner with in opening stores in strong retail environments including shopping centers, lifestyle centers, universities, sports arenas, and airports, among other sites.
Site requirements typically call for a 950 to 2,000-square-foot store, although 1,400-square-feet is preferred. A minimum frontage of 20 feet, large glass fronts, sufficient natural light flow, patio space for four to six tables, and convenient parking are recommended.
For more info, visit menchies.com.