Metro to Enter Ready-to-Cook Meals Market with MissFresh


MONTREAL — Metro Inc. is entering into the growing ready-to-cook meal market with the signing of a definitive agreement to acquire a majority interest in MissFresh Inc.

The Montreal-based MissFresh specializes in the delivery of ready-to-cook meals. MissFresh’s three co-founders will retain 30 per cent of the capital and continue to take an active part in the company’s management with the existing team.

“We are pleased to partner with the three founders of MissFresh — dynamic entrepreneurs who have developed a promising concept that is already popular with consumers,” says François Thibault, executive vice-president, CFO and treasurer, Metro. “As an alternative solution to healthy eating that is easy to prepare and delivered to your door, MissFresh offers products that will be complementary to what we have in store, which will help us to better meet the needs of consumers.”

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