Mike Donates Some Cold, Hard Cash to CBCN

0
mikespink2

OTTAWA — The folks at Mike’s Hard Pink Lemonade recently presented a big pink cheque for $160,000 to the Canadian Breast Cancer Network (CBCN) at the Rideau and King Edward LCBO store in Ottawa.

The gift comes after a 12-month partnership to raise green for the National Young Women Living with Breast Cancer conference — which is expected to take place in October, funding permitting — as well as other related initiatives.

“As a Canadian company, Mike wanted to give back to the community in a way which makes a real difference to Canadians,” said Kevin Lynch, vice-president of Mike’s Central and Eastern regions. “True to his style, Mike did not just want to write a cheque to a large anonymous organization. He wanted to work with the CBCN because like us, they are a smaller, extremely hardworking organization and they contribute directly in a meaningful way to Canadians.”

Mike’s Hard Pink Lemonade is a variety of the Canadian original Mike’s Hard Lemonade. The all-natural drink is made from red berries and real lemon juice. A new Breast Cancer Survivors’ ribbon was even co-designed with the CBCN and added to the label. Twenty-five per cent of all sales profits go to the CBCN.

Photo courtesy of Mike’s Hard Lemonade

This site uses Akismet to reduce spam. Learn how your comment data is processed.