Molson Canadian Introduces New Light Beer


TORONTO – Molson Canadian has introduced a new beer to its portfolio.

With only 67 calories, ‘Molson Canadian 67’ is the lowest calorie beer in Canada, and is appropriately targeted towards active Canucks. “As more health-oriented Canadians take a calorie-conscious approach to their eating habits, they now have a beer that fits with this lifestyle,” said Stephanie De Sutter, senior brand manager, Molson Canadian. 

According to a recent independent survey of nearly 2,000 light beer drinkers across Canada, conducted by Molson Coors Canada, 61 per cent of consumers said that calories are an important consideration when it comes to choosing alcoholic beverages. However, only 39 per cent said they always or sometimes know the calorie content in the beer they consume.

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