TORONTO — Montana’s BBQ & Bar has become a member of the Canadian Roundtable for Sustainable Beef (CRSB). This membership displays the brand’s commitment to environmental, social and economic sustainability in Canadian beef. The brand also revealed that it’s sourcing at least 30 per cent of its beef from farms and ranches certified to the standards set by the CRSB.
“We are proud to partner with CRSB to support sustainable beef sourcing. Montana’s aims to be a beacon of the community and find ways to minimize the impact of its business on the planet,” says Adrianne Largo, director, Marketing of Montana’s. “This includes looking for new and innovative packaging solutions that align with our guiding principles for sustainable packaging.”
“As a beef producer, it is wonderful to see brands like Montana’s value what we do to take care of the land, our animals and our communities every day, and to share our commitment to continual improvement as part of a thriving, sustainable food system,” says Ryan Beierbach, Chair of the CRSB and rancher from Saskatchewan.