TORONTO — On Oct. 14, Montreal restaurant Brit & Chips will celebrate its fifth anniversary by becoming the first independently owned restaurant in Canada to achieve Marine Stewardship Council (MSC) certification. This means the restaurant can now serve sustainable wild-caught seafood that is clearly marked with the globally recognized blue MSC ecolabel.
“Achieving MSC certification is our way of giving back to our community and industry, two things that are strongly anchored in our ethos,” says Paul Desbaillets, co-owner of Brit & Chips. “As a fish and chip shop, it’s important we play our part in sourcing our fish responsibly and making sure that we do what we can to protect the oceans that provide this resource. The MSC allows us to communicate our commitment to sustainability to our customers and give them clear choices they can feel good about.”
The two Brit & Chips locations now serve MSC-certified cod, haddock, salmon and sole. “The Brit & Chips certification is proof that all companies, big and small, can become part of the sustainable fishing movement, safeguarding seafood supplies for this and future generations,” says Jay Lugar, MSC program director for Canada. “We hope this news will pave the way for more Canadian restaurants to join our program as we welcome all new partners with open arms.”