VANCOUVER — Moxies has re-launched its brand with a re-freshed name, logo, appearance and an all-new campaign emphasizing handcrafted food and drinks made with fresh ingredients. Head chef Brandon Thordarson has been central to this new brand identity and training sessions across Canada and the U.S. will ensure a consistent experience at each Moxies location.
Specifically, the apostrophe and “bar and grill” have been dropped from its name. Locations will be renovated to include local artwork, clean architectural features, contemporary furniture and an enhanced bar area. Lastly, six new openings – including locations in Fort Lauderdale, Boston and Scottsdale – comprise the brand’s growth strategy through the end of 2023. Other locations will re-open with a refreshed identity, including Kelowna, B.C. in late 2022 and downtown Vancouver in early 2023.
Additionally, Moxies was named the official Canadian restaurant launch partner of Kendall Jenner’s 818 Tequila. The brand also partnered with Artizia to supply restaurant teams with elevated uniforms.
“This re-launch does not change who we are at the core. We are the same team, passionate about hospitality, the guest experience and fresh handcrafted menu items,” says Joanne Forrester, president of Moxies. “This is a pivotal moment in our growth and in defining Moxies as a leading restaurant brand, and we could not be more excited about the journey.”
“Moxies has been a go-to for so many over the last 30 years, and we look forward to welcoming new guests as we re-introduce ourselves to our loyal fans”, says Cydney Shapiro, director of Brand and Marketing. “Our transformed atmosphere combined with our front-edge menu will ensure that our guests can celebrate any moment with us.”
