MTY Takes Extreme Pita and Purblendz to Australia

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MONTREAL — MTY Group, which acquired the Extreme Brandz group of companies in September, has announced it has entered into a master franchise agreement to take Extreme Pita and Purblendz to Australia and New Zealand, marking its first international franchise agreement.

“Pita bread has always resonated with great cuisine, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout these two great countries,” said Sean Black, chief development officer of MTY Group. “Our commitment to providing customers a unique product full of fresh, healthy options will help drive the international success of our brand.”

A new location is set to open in Sydney, Australia, this week, followed by a second, later this month, at the Macquarie Centre near Sydney.

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