TORONTO — As frontline workers continue to work day-by-day to ensure a better tomorrow, Nestle Canada looks to give back in the form of a well-deserved coffee break.
“Nescafé is proud to recognize Canada’s frontline and community heroes from coast-to-coast,” says Carm DaSilva, VP of Marketing, Coffee, Nestlé Canada. “To thank them for their tireless efforts and contributions, as a small token of our appreciation, we have launched a national program where we will deliver over six-million Nescafé Sweet & Creamy coffee breaks to help frontline workers rest and recharge.”
The company’s new national sampling program will reach more than 150,000 frontline workers at select healthcare institutions and regional essential-services across Canada including North York General Hospital, The Centre for Addiction and Mental Health, Alberta Health Services and British Columbia Institute of Technology.
Nescafé Sweet and Creamy features all-in-one coffee packets and simple instructions for quick and easy use. It also comes in a new recyclable cardboard carton as part of Nestlé’s sustainability commitments. The product is available in French Vanilla, Mocha, Caramel and Original coffee flavours.