MONTREAL — Nespresso Canada is donating $100,000 to Tree Canada to support its National Greening Program. With this donation, 20,000 trees will be planted in Quebec, Ontario and B.C.
“Forest conservation plays an important role in Nespresso’s vision of sustainability. The ‘Gifts of the Forest’-inspired holiday campaign seeks to shed light on concrete ways to help protect our plant,” says Julie Pomerleau, vice-president of Marketing and Corporate Communications at Nespresso Canada. “At the global level, Nespresso contributes to protecting 10 million trees in the Amazon Forest in Columbia’s La Pedrera region. We also wanted to have a positive impact on our local ecosystems by associating with a Canadian organization dedicated to planting and maintaining trees.”
“Tree Canada is thrilled to be able to count on Nespresso’s support and share its desire to contribute to protecting our planet by planting trees and allowing several communities to benefit from these greening initiatives,” says Danielle St-Aubin, CEO of Tree Canada. “Planting trees is a practical and economical solution for protecting our planet, while refreshing and beautifying it in a simple and natural way. We salute Nespresso Canada for its commitment to the environment and its support to enhance our green spaces.”