MONTREAL — Nespresso will open its first permanent boutique in British Columbia inside Vancouver’s Metropolis at Metrotown.
Designed by Universal Design Studio, the new concept reflects the brand’s commitment to sustainability and strengthens its physical presence in Western Canada.
The contemporary space invites guests to explore a variety of Nespresso’s key features, focusing on the brand’s sustainability initiatives. A digital space delivers an effortless purchase experience and coffee-selection program for its consumers.
“We are delighted to announce the opening of the Nespresso Boutique inside Metropolis at Metrotown and be able to provide Vancouver consumers with the ultimate Nespresso experience,” says Jean-Luc Valleix, president, Nestlé Nespresso Canada. “Our expansion to British Columbia gives us the opportunity to strengthen the relationship between Nespresso and our Club Members across Canada, something that is very important for our brand.”
The location will feature Coffee Specialists to introduce guests to the range of coffees available; Discover at the Bar, where guests can use machines and accessories; and a Learning-in-the-Lab kitchen where guests can experiment with coffee recipes.
Nespresso will also showcase its ‘Positive-Boutique’ program, an initiative using best-practice guidelines for waste management, water and energy consumption and the sourcing of materials. The boutique features table-tops made from used coffee grounds, wood that has been 100-per-cent sourced from reforestation programs and energy- and water-reducing systems.