Recognized as one of the world’s purest vodkas, the square bottle shape features an easy-to- grip neck for pouring. The bottle was designed by Dragon Rouge in Europe and represents a departure from the longer, rectangular bottle shape it was known for since its inception.
“We are thrilled to show off the sleek design to our valued Canadian consumers who have enjoyed our vodka for more than 20 years,” said Chris Ronikier, Canadian brand manager, while also pointing out that the vodka is a winner of 26 international competition medals.