WASHINGTON, D.C. — The Washington-based National Restaurant Association (NRA) has rebranded itself with a new visual identity in an effort to represent the many facets of the foodservice industry.
Dawn Sweeney, president and CEO of the NRA, said the rebranding project triggered the association to create an identity reflective of its passion for the industry. “It [allowed] us to take the many things we love about the industry and try to depict it in a visual way. There’s such a variety of places this industry is present — from college campuses, to stadiums, to hospitals, to fine-dining, to casual-dining and quick-service.”
The new visual identity is one step in the association’s plan to strengthen its connection with its members. The new insignia incorporates imagery from the NRA’s ProStart and ServSafe brands, and it also pays tribute to its history. “Our new logo uses elements from one of our logos from the 1920s, not long after the NRA was created.”