LONDON, Ont. — Odd Burger Corporation has launched its mobile food operations with its first major event currently in progress at the Calgary Stampede, running until July 14. The mobile operations include food trailers and food trucks that are designed for high-output events including festivals, concerts and catering events.
The company is now able to offer franchised mobile operations in addition to its brick-and-mortar operations. The second mobile unit is currently under construction and will be launching into B.C. before the end of the summer.
“Getting people to try plant-based food is an extremely important component of our marketing and growth strategy,” says James McInnes, CEO and co-founder of Odd Burger. “We started Odd Burger in the festival business at Ribfest London in 2016 where we sold out of our Famous Burger. We changed the hearts and minds of thousands of people that would normally never get the chance to see how delicious plant-based foods can be.”
“We’re simply blown away by the response we’ve received so far at the Stampede,” says Luke Ceraldi, Calgary franchisee and president of 1st Group Holdings Ltd. “Sales have been extremely strong so far, serving [more than] 1,200 orders in our first three days and generating [more than] $23,000 in revenue for our franchise. We’re excited to see what the next week brings for us at the Stampede and look forward to continuing to make Stampede a more inclusive event for everyone.”
