P.E.I. to Be Branded Canada’s Food Island

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Prince Edward Island is now going to be promoted as Canada’s Food Island to strengthen support for the province’s food sector, including fishers, farmers and processors.

“Islanders are proud of our food culture; we are deeply connected to the land and sea and harvest some of the finest products in the world, including potatoes, shellfish, blueberries and beef,” said Premier Wade MacLauchlan. “Food is a vital component of our provincial economy: 40 per cent of our international exports are from food processing, and food processing and primary agriculture accounts for 10 per cent of our provincial GDP.”

Some initiatives will include establishing new lending programs for P.E.I. beef farmers to launch the new P.E.I. Lean Beef initiative, expanding the Island’s fresh lobster holding capacity, a new partnership with Quebec celebrity chef Ricardo, and exploring new market relationships for seafood in European and Asian markets.

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