Paramount Launches Box’d Pop-Up Restaurant

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TORONTO — On July 22, Paramount Fine Foods launched its first combination restaurant, Box‘d with Paramount, based out of its Toronto location on Spadina Avenue.

“We’re excited to bring together our two brands under one roof,” says Mohamad Fakih, founder and CEO of Paramount Fine Foods. “As we move towards a slow re-opening and recovery, we’re committed to providing our customers with exceptional service and meal options. By combining our Box’d and Paramount concepts, we’re proud to offer our customers a delicious dining option that is fast, efficient and safe.”

The new combination restaurant will use the same concept as Box’d by Paramount where guests place their order in advance at boxdbyparamount.com and select the Spadina location. Guests will then receive a text message with a QR code when their order is ready. By scanning the QR code when they arrive at the restaurant, guests will be directed to their individual cubby where their meal will be waiting.

Guests can also order in-store on their phone through a QR code or with a team member.

Box’d with Paramount will offer the Box’d menu in addition to the regular Paramount Lebanese Kitchen menu.

As part of Paramount’s pandemic plan, the company plans to open several Box’d with Paramount locations later this summer. The plan also includes the launch of Box’d in June and the Brampton Cloud Kitchen earlier this month.

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