Patrick O’Toole Appointed CMO of Burger King U.S. & Canada

Patrick O’Toole, CMO of Burger King U.S. & Canada

MIAMI, Fla. — Patrick O’Toole will join Restaurant Brands International (RBI) as Chief Marketing Officer (CMO) beginning Feb. 6, following 14 years with PepsiCo where he most recently served as CMO for Mountain Dew. Prior to that, he held roles at GE and Black & Decker.

In his new role, O’Toole will be responsible for leading marketing efforts to help grow traffic, accelerate sales growth and amplify advancements to the guest experience in support of the brand’s existing Reclaim to Flame plan shared in 2022.

“We are excited to welcome Pat to the Burger King leadership team and broader BK family,” says Tom Curtis, president of Burger King North America. “Pat joins us at a milestone moment for the brand, and bring the right combination of perspective, experience and expertise to position BK for success in 2023 and beyond. We have an incredible plan that has been built with and endorsed by our franchisees. Pat is joining this team to strengthen and build on our existing plans in collaboration with our franchisees, leveraging his impressive background and past experiences.”

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