PURCHASE, N.Y. — Pepsi has unveiled a new logo and visual-identity system, marking the first update of the Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024. The new design will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
In an increasingly digital world, the revitalized and distinct design introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse. It also allows for more seamless and creative collaboration with partners and retailers and more versatility to engage fans in the places they shop, dine, work and play.
Key design elements include the Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinct Pepsi branding; an updated colour palette introduces electric blue and black; a new visually distinct can silhouette; a modern, custom typeface; and the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola with movement.
“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently re-invented itself over 125 years to remain a part of pop culture and a part of people’s lives,” says Mauro Porcini, SVP and Chief Design Officer of PepsiCo. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
