Pepsi’s Philanthropic Plan


MISSISSAUGA Ont. — The big brass at Pepsi have announced plans to hand over more than $1 million to inspirational Canadians with ideas to improve the world as part of the brand’s new Refresh Project.

“The Pepsi Refresh Project will feature significant social engagement around people and the power of ideas,” said Stacy Reichert, president of PepsiCo Beverages Canada. “This isn’st a campaign; it’s a new way of doing business. It transcends corporate philanthropy or cause marketing, because it’s focused on deep consumer engagement — and the power of individuals’s ideas to make a positive difference with Pepsi’s support.”

Canadians or organizations eager to get involved can log on to, as of tomorrow, and learn more about the program before downloading a submission tool kit. On June 1, ideas eligible for a grant can be submitted in one of six categories: health, arts and culture, food and shelter, the planet, neighbourhoods and education. On Canada Day, July 1, online public voting will determine the winners. Ten grants will be doled out every other month to folks with the submission ideas that receive the most votes.

And, Pepsi isn’t going this alone. Good and Global Giving, two organizations inciting positive difference in the world, will help implement the project and a panel of “innovative thinkers in social good” will help guide the mission. The panal includes: Akela Peoples, co-founder of Youth in Motion, Tim Draimin, executive director, Social Innovation Generation and Joey Adler, CEO, OneXOne and CEO of Diesel Canada.

This site uses Akismet to reduce spam. Learn how your comment data is processed.