MISSISSAUGA, Ont. — Peter Blackwell has joined Boston Pizza International Inc. in the role of senior vice-president, Marketing and Communications.
“As we continue to modernize the Boston Pizza guest experience, Peter’s combination of expertise, caliber and drive makes him an ideal fit for our future plans and long-term success,” says BPI’s president, Jordan Holm. “He brings a great mix of strategic leadership, diverse marketing experience, technical breadth and passion for customer care.”
Boston Pizza recently launched a new design and urban-expansion strategy across Canada, including an entirely new brand personality and tagline, “Gather Round” with a shift in focus from the sports audience to young families and millennials. Investing heavily in technologies to improve the dining experience, the chain recently added QSR Automations’ ConnectSmart Kitchen and DineTime platforms in all corporate and franchise locations, as well as, partnering with MyCheck for pay-at-table functionality.
With 25 years of experience spanning multiple industries, Blackwell will be instrumental in leading Boston Pizza’s brand shift to “approachable, family-friendly sports bar.” As an accomplished leader, he has worked with high-performing teams such as Volkswagen Canada, Canadian Tire, Kraft Canada and Warner-Lambert Canada Inc.
“I’m looking forward to working with some of the most innovative thinkers in the industry as to continue to transform and modernize the Boston Pizza brand to deliver the type of exceptional guest experiences that today’s customers demand,” says Blackwell.
