In a series of four 30-second television commercials, airing throughout the year, four of the chain’s top franchisees from the region are featured — one in each ad — sharing their own stories about the food, the brand and their community.
“Pizza Delight restaurants are heavily rooted in their communities and the same is true about our franchisees that own and operate them,” says André Levesque, vice-president of Marketing at Pizza Delight. “Our franchisees are our best ambassadors and having them star in our latest commercials just seemed like the natural thing to do. They embody the Pizza Delight brand and they each have their own unique and interesting story to tell. We thought it would be fun to let them share it with their public.”
According to company brass, the campaign has proven very successful, generating buzz and word-of-mouth for the brand and the individual stores.