TORONTO — Pizza Hut Canada has debuted 1 Byte Favourites, the world’s first “non-fungible pizza” (NFP).
Non-fungible tokens (NFT) are a form of digital media whereby creation and ownership are verified using blockchain technology, allowing original digital creations to become rare and collectible, similar to trading cards or famous paintings in the physical world. And they’ve been gaining steam in recent weeks.
This collection features a limited quantity of eight-bit-style versions (eight bits = one byte) of top Pizza Hut recipes, including Hawaiian, pepperoni, Canadian and Margherita. And, every day at lunch, Pizza Hut will release a new highly exclusive pizza slice.
At a time when NFTs (non-fungible tokens) are going for record highs on cryptocurrency marketplaces, Pizza Hut is offering 1 Byte Favourites for record-low prices. Pizza Hut will offer these eight-bit slices for 0.0001 ETH (Ethereum). And, while collectors can only buy 1 Byte Favourites on Rarible for a limited time, they will last forever.
“We’re really excited to launch 1 Byte Favourites as an opportunity to give fans another way to get their hands on their favourite Pizza Hut recipes, even if it’s virtually,” says Daniel Meynen, CMO, Pizza Hut Canada. “It’s a fun way to deliver our favourites on an emerging platform where people can truly appreciate the perfect pan pizza forever.”
This collection is being offered in advance of the launch of Pizza Hut’s $10 Favourites promotion.