DALLAS — U.S.-based Pizza Hut stores will unveil the brand’s latest product innovation during this Sunday’s Super Bowl when the company will offer free samples of its next product innovation, from 4 p.m. to 7 p.m. on Feb. 5. The chain is offering the promotion as a reward following a campaign where football fans were encouraged to shout “Hut Hut Hut” for a chance to appear in a Pizza Hut commercial before the big game.
“This giveaway will be one of the largest in Pizza Hut history,” said Kurt Kane, CMO, Pizza Hut. “It’s our ‘sthank you’s to our customers who always make the right Hut call on game day and every day, because anything less than great just doesn’st cut it.”
Meanwhile, the pizza chain is offering special promotions for Super Bowl game day such as The Big Dinner Box (two medium rectangular one-topping pizzas, five breadsticks and the choice of wings, Stuffed Pizza Rollers or Tuscani Pasta for $19.99) and the $10-Dinner Box (medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup in one box for $10).
Super Bowl is one of the busiest days of the year for the pizza chain, which sells two-million pizzas on game day, employing 120,000 workers.
The product will only be available at launch in the U.S.
Watch Pizza Hut’s Super Bowl ad below.