TORONTO — Pizza Nova is celebrating the start of its 23rd annual That’s Amore Pizza for Kids campaign in support of Variety – The Children’s Charity of Ontario. During the month of May, 50 cents from each dip purchased will be donated to support children’s programming. The brand has also launched an exclusive homemade Dill & Chive dip to support the campaign.
Last year, the campaign raised more than $200,000, bringing the total funds donated by Pizza Nova to Variety to more than $2 million.
“Pizza almost always puts a smile on the face of children,” says Domenic Primucci, president of Pizza Nova. “But we’re learning that dips are not far behind when it comes to enjoyment and popularity. We’re as committed to Variety today as we were when we first connected more than 23 years ago. We encourage everyone to add a dip to their order and support the campaign and ultimately the kids.”
“We could not be more thankful and grateful for Pizza Nova’s support over the years”, says Karen Stintz, president and CEO of Variety. “Their support speaks for itself but, beyond that, it’s the personal commitment that their leadership, franchisees and staff show us each year that leaves us almost speechless.”
