Pizza Nova’s That’s Amore Pizza for Kids Returns

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TORONTO — Pizza Nova has launched its 24th annual fundraising campaign in support of Variety – The Children’s Charity of Ontario. Throughout the month of May, the company invites customers to add a dip to their order and $0.50 will be donated to the charity.

TORONTO — Pizza Nova has launched its 24th annual fundraising campaign in support of Variety – The Children’s Charity of Ontario. Throughout the month of May, the company invites customers to add a dip to their order and $0.50 will be donated to the charity.

At the height of the pandemic, Pizza Nova had to come up with a new way of campaigning that would support the initiative and keep customers safe.

“Every child has unique gifts, talents and abilities. As longstanding partners of Variety, our customers know we’re committed to the organization, the important work they do and, most importantly, to the children who benefit from their programs. I know they appreciate the awareness and the added financial support this brings,” says Domenic Primucci, president of Pizza Nova. “The campaign used to be one day only and focused on an in-store pizza promotion. In 2021, we launched this new monthly format featuring dips and the results have greatly exceeded our expectations. Our dips are delicious year-round but, in May, it’s the time to do even more dipping and sampling to benefit the good cause.”

The 2021 campaign raised some $200,000 for Variety and the 2022 edition raised $203,000. In total, the Pizza Nova annual campaign for Variety has raised more than $2 million.

“Pizza Nova is one of our largest and most committed corporate donors,” says Karen Stintz, president and CEO of Variety. “At around this time each year, we feel their deep passion for our work and the children who benefit from our programs and facilities. But the truth is they’re present and supportive all year. We cannot thank them enough and invite all Ontarians who can to get into the dipping-giving action.”

For more than 70 years, the programs at Variety have helped thousands of children with physical and mental disabilities by providing an accessible facility at Variety Village, specialized programs, dedicated staff, and a community in which everyone is equal and welcome. Last year, Variety – the Children’s Charity of Ontario honoured Pizza Nova with the reveal of its newly renovated Primucci Pavilion, the main lobby to the landmark facility located at the intersection of Danforth Ave and Kingston Road in Toronto.

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