TORONTO — Pizza Pizza has kicked off 2017 — and its 50th anniversary — with a commitment to ensure all chicken products on its menu are raised without the use of antibiotics.
The change, which includes everything from chicken wings and boneless chicken bites to chicken tenders and grilled-chicken topping, makes Pizza Pizza among the first major pizza chains to make such a commitment.
“When we opened our first location in 1967, the team made a commitment to delivering the best food, made especially for our customers,” says Pat Finelli, chief Marketing officer at Pizza Pizza. “The introduction of chicken raised without the use of antibiotics in our entire menu is a natural part of that promise and something we’re proud to introduce in our 50th anniversary year.”
Pizza Pizza has played a leadership role in other ingredient-related innovations, including being among the first chains to introduce gluten-free pizzas, and eliminate trans fats and artificial flavours and colours from its menu.