Guadalajara, MEXICO and TORONTO — Pizza Pizza Limited has opened the first PZA Pizzeria restaurants in Guadalajara and Ajijic, Mexico. The master franchisee of PZA Pizzeria in Mexico is Food Gurú, a multi-brand franchise operator in Mexico with deep QSR experience.
PZA Pizzeria offers a wide variety of top-quality pizza options in a quick-service format with alternative crust options, signature wings and famous dips. Pizza by the slice will also be available as an added convenience and value option, as well as beer from Grupo Moctezuma and soft drinks from The Coca-Cola Company.
“This is a significant milestone for Pizza Pizza Limited. For the first time, we’re bringing our unique combination of quality, service and value to an international market. We’ve created a new brand for Mexico and other international markets – PZA Pizzeria – which ties back to our Canadian heritage, our PZA stock ticker, and introduces pizza lovers in Mexico to a new approach to fast, fresh, delicious pizza. Our wide selection of pizzas, signature chicken products and famous slices is a proven formula that we look forward to bringing to Mexico and beyond,” says Paul Goddard, president & CEO, Pizza Pizza Limited.
“As we continue to expand, it’s important that we have the right partner to offer quality, value, convenience and unique choices for our customers. PZA Pizzeria’s parent brand is trusted by millions of Canadians and, with us, has created an experience that we know pizza fans here in Mexico will love,” says Ricardo Aldrete, founder and president of Food Gurú.
“The pizza segment has proven to be one of the most valued across consumers and I’m confident that PZA Pizzeria will be recognized for our unique offering. The market is hungry for a new player that can add fresh options to the table and PZA Pizzeria, being a Pizza Pizza Limited brand, will offer exciting new choices for consumers,” says Nataly Valdez, CEO of Food Gurú.
The company plans to open five restaurants this year and has an aggressive expansion plan for 2024.
