TORONTO — Pizza Pizza has launched vegan cheese — a new dairy-free menu option that allows Canada’s growing vegan community to customize their pizzas with a cheese-like product that respects the vegan diet.
The new ingredient is produced by Violife, which is owned in part by NBA champion John Salley. The basketball player met Pizza Pizza’s chief marketing officer, Pat Finelli, last year during the NBA All Star Weekend and the duo have been working on the launch ever since.
“We’re on a mission to provide quality options that meet the different flavour and dietary preferences of our customers,” says Finelli. “The great thing about pizza is that it can be customized and made exactly how you like it. You choose the crust, sauce, cheese and toppings. This new dairy-free vegan cheese is just one more way customers can make our pizza their own.”
Pizza Pizza is among the first major chains to add vegan cheese to its menu. The new addition represents Pizza Pizza’s sixth cheese option and, in the short time that it has been available, has received an overwhelmingly positive response from the vegan community.