TORONTO — The Popeyes brand and a subsidiary of Silla Co., Ltd. have entered into a master franchise and development agreement to open hundreds of restaurants across South Korea.
“We are thrilled to launch Popeyes with the Silla Group subsidiary. We have strong confidence in the group and are pleased to announce exciting plans to bring our iconic Louisiana-style chicken to one of the largest chicken QSR markets in the world,” says David Shear, president of Restaurant Brands International (RBI), parent company of Popeyes. “Our entry illustrates our commitment to serving more guests around the world and the execution of our growth plans for the Asia-Pacific region.”
“Chicken is one of the largest and fastest-growing categories in the South Korean QSR segment. We are proud to bring the famous Popeyes brand to South Korea and we believe that our guests will love Popeyes iconic Chicken Sandwich,” says MoonKyung Lee, senior managing director of Silla Group’s F&B division. “Popeyes is an exciting addition to the Silla Group’s F&B portfolio and is expected to become one of the key drivers of growth for us. It will also contribute significantly to the economy by creating hundreds of new jobs over the coming years. We couldn’t be more excited.”
