TORONTO — Popeyes Louisiana Kitchen is launching its chicken sandwich in Canada today. Following the success of the 2019 American launch, and a recent pilot program in Alberta and Southern Ontario, the sandwich will now be available across the country at more than 230 restaurant locations.
“We couldn’t be more excited to share our Popeyes chicken sandwich with our Canadian guests,” says Rob Manuel, general manager of Popeyes Louisiana Kitchen Canada. “There’s no better time than now to provide people with a bit of good news and we’re thankful for the opportunity to continue to grow our business and our fanbase here in Canada.”
The chicken sandwich features a tender, all-white-meat chicken breast fillet, marinated in an authentic blend of Louisiana seasonings, then hand battered and breaded in Popeyes all-new buttermilk coating. It’s served on a warm and toasted buttery brioche bun with crisp barrel-cured pickles and classic or spicy mayonnaise.
“At Popeyes, we use quality chicken that meets our specifications and a recipe that’s rich in Louisiana tradition, dating back to 1972. This recipe is the centrepiece of our famous chicken sandwich,” says Manuel. “With more than three years of research, taste panels and market-tests invested in the development of our Chicken Sandwich, we’re confident Canadians will make it a favourite menu item and embrace it as their own.”
Prior to the launch, the company engaged foodies and superfans via Twitter for a chance at a place on The List — an online promotion providing exclusive early access to the sandwich for a passionate few in select markets on Saturday September 12. A total of 144 lucky guests landed on the coveted list.