NOIDA, India — Popeyes and Jubilant Foodworks Limited (JFL) have announced plans to develop and open hundreds of Popeyes restaurants across India, Bangladesh, Nepal and Bhutan.
“We’re happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes brand in India and neighbouring countries,” says Shyam S. Bhartia, chairman, Jubilant Foodworks. “Chicken is one of the largest and fastest-growing categories in India and is expected to grow rapidly in years to come. Popeyes will be an exciting addition to the JFL portfolio and is expected to become one of the key drivers of growth for us in the coming years.”
Popeyes has become one of the world’s largest chicken-focused quick-service brands with more than 3,400 locations in more than 25 countries around the world. The announcement contributes to the brand’s aggressive global expansion plan, which will see Popeyes enter the United Kingdom in the coming years and build its presence in Mexico starting in 2021, with plans to open several hundred restaurants across both countries. Recent international expansions include Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines.
“We’re excited to introduce our iconic Louisiana-style chicken to a new population in the world that already celebrates and loves bold and delicious flavours,” says David Shear, president, International of Popeyes’ parent company RBI.