TORONTO — Marketing guru Chris Desjardins has made the move from the boardroom to the kitchen, opening a Toronto eatery that celebrates an indulgent staple of Canadian culture — poutine.
Poutine Plus is the latest in a string of Toronto poutine shops, but Desjardins has put his stamp on the category by infusing the traditional cheese, fry and gravy dish with everything from Montreal smoked meat to maple hotdogs. Also on the menu are hot sandwiches and Nathan’s Hot Dogs from New York.“Our customers will want to eat in our restaurant, because we’sre different from other places. The theme is very Canadian. It’s similar to a traditional Montreal diner with hockey and sporting memorabilia. And, the menu has tastes from Montreal and New York. [We] even have maple sugar products,” says Desjardins.