QSR Takes Bite Out of Dine-in Market


TORONTO — More Canadian customers are dining in at quick-service restaurants (QSR) instead of carrying out their meals or picking them up at drive-thrus, reports The NPD Group.

QSR experienced a six-per-cent increase in dine-in visits in the year ending April 2015, the highest of all restaurant segments. In the same year, casual dining’s on-premise traffic declined by six per cent, with family dining/mid-scale restaurants also reporting a decrease in dine-in traffic.

NDP cites convenience, followed by brand loyalty and price as the reasons for this trend.
This is good news for QSR operators, which represent 67 per cent of total commercial traffic, since on-premise visits lead to higher average check sizes than off-premise visits.

“The increase in on-site dining at QSR suggests that convenience is of the utmost importance to today’s restaurant consumer,” said Robert Carter, executive director of Foodservice at NDP. “At the end of the day these customers are extremely valuable given the fact that on-premise occasions are quite lucrative.”

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